TLC Brand Refresh (Pitch with mOcean)

Spike Rebrand (Pitch with Leroy+Clarkson)
The Viacom-owned entertainment network is shifting from a male-centric brand positioning to one that appeals to a wider audience and delivers original programming created to engage, inspire and push the boundaries of the unexpected. This transformation is driven by the empowering maxim, “Broad with Edge,” which turns classic convention on its head and disrupts the norm to face the future.
New logo by bluemarlin

Conceptual creative - HBO and XBOX

NUVOtv Rebrand 

I collaborated with NuvoTV's awesome team and the very talented folks at Eyeball to work on the network's rebrand for the 2013 launch. New energy, new look, as Jennifer Lopez joined forces and coming on board as CCO. My role was brand consultant/creative director.

Fox Sports Australia - Network Rebrand

I worked with Ballast and together we won the pitch to rebrand Fox Sports Australia.
The task was to reposition FSA in a compelling, modern light, based on the idea of magnification; the core concept was to magnify the passion of the fans, the game build up, the pensiveness and the excitement. This underscores FSA as the leader in bringing the fans closer to the game.
Magnification becomes the brand molecule from which the entire identity stems from, ultimately creating a clear and consistent brand story.

OWN The Oprah Winfrey Network
Between March and August of 2010 I was design director for the Discovery Communications and the Oprah Winfrey venture, OWN. Among many things, I had to: oversee all aspects of On Air brand, including network logo and identity, network package, on air promo design and short form and other content branding. Organize internal production flow, coordinate with vendors and in-house talent.
I was given the task to bridge between two very opposing brand identities. The initial brand strategy positioned OWN as an open source/art/humanistic outlet and as the months moved towards the launch date, a new strategy was implemented, as a highly polished/glossy/glam/entertainment extravaganza. I hope the streamlined portfolio presented here offers a glimpse of this journey.
It's in backwards sequence. Enjoy!

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