Network Identity 2011
Launched as SiTV in 2004 before rebranding seven years later -- touts itself as the first English-language television network created for the Multicultural Latino. From lifestyle and comedy programming to music and movies, 70% of the programming slate consists of originals.
On Air Rebrand 2010 (Pitch)
E! Live From The Red Carpet
Design pitch for tentpole awards show, coinciding with major network redesign.