Network Rebrand
Collaboration with Ballast to win the pitch to rebrand Fox Sports Australia.
The task was to reposition FSA in a compelling, contemporary light, based on the idea of magnification; the core concept was to magnify the passion of the fans, the game build up, the pensiveness and the excitement. This underscores FSA as the leader in bringing the fans closer to the game.
Magnification becomes the brand molecule from which the entire identity stems from, ultimately creating a clear and consistent brand story.
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