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AT&T TV NOW and AT&T TV officially became DirecTV Stream in the summer of 2021, when AT&T signaled that it had completed the spinoff of DirecTV, creating a separate entertainment business.
The dream team assembled at JXTWO took the lead in a year long process to rebrand DirecTV from top to bottom, from conceptual design to UI/UX, marketing initiatives, collateral and visual brand identity. I was thrilled to be part of this; here's a sample of my collaboration.
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/79618126-d1de-434f-8988-541fe6768490_rw_3840.jpg?h=52fc53f9594275488f99b694b6e598ae)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/79dd4a8a-4f30-44dc-b302-326367b196ac_rw_1920.jpg?h=58b3593d798fc77f91ee8fe06b34f018)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/2463d534-6119-49fc-94cf-8c7441cf95d4_rw_3840.jpg?h=e4d4fa4b62f9c205f8cc7095e8d467bd)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/d140381d-db61-4322-8665-8ea0574dfa85_rw_3840.jpg?h=e6828a705adbf8418b9335022b6aedcb)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/5fa9f6b4-f923-4cab-baac-9f3b37267098_rw_1920.jpg?h=bf20c383cdab71d953d08b972dca3986)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/17f2c8b0-dbf1-4563-92cc-a5e3e53de5ec_rw_1920.jpg?h=c9471227ef015816fcbcfda26f23cf82)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/3e97cd9d-e220-4d4e-8298-e9f7b53857a9_rw_1920.jpg?h=0aeed869d78a241727704305ae606732)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/a5a1deda-a7c5-44d9-a2ff-c2455591986b_rw_1920.jpg?h=99748d9b3635c3801476cc1ecb014612)
![](https://cdn.myportfolio.com/d71aa590-53d2-48af-8a48-7f32ac2c0452/5731e5e4-090e-4a26-9deb-a41d42977282_rw_1920.jpg?h=9494109e2d5dce8afa30738cbcbdfb1f)