AT&T TV NOW and AT&T TV officially became DirecTV Stream in the summer of 2021, when AT&T signaled that it had completed the spinoff of DirecTV, creating a separate entertainment business.
The dream team assembled at JXTWO took the lead in a year long process to rebrand DirecTV from top to bottom, from conceptual design to UI/UX, marketing initiatives, collateral and visual brand identity. I was thrilled to be part of this; here's a sample of my collaboration.
